Interesting. On auto installation of new version of Google Chrome(22.214.171.124) -- my short-cuts to profiles no longer worked. When I copied the profiles from where they originally where created --to the new subfolder under Application\126.96.36.199 -- then they worked again. Probably been the case on new release -- but, I'd been re-creating profiles on each new version. Amended my 'ChromeStart.wsf' and 'ChromeStart.vbs' to accept a '/Profile:_name_' parameter. That way I'm not propagating profiles per release.
I went ahead and created a ChromeStart_add_ql.vbs to add this to my Quick Launch toolbar.
To use these -- go to the 'boxnet' link under my about and read/review/download 'ChromeStart...' related items.
Example short-cut setup using ChromeStart.Wsf: